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Reports that General Motors plans to spin off its flagship Corvette brand to a premium car group within the corporation are based on "sheer rumor and speculation," GM and Chevrolet officials say. "Corvette has been a highly successful Chevrolet brand for almost 50 years, and General Motors has no plans whatsoever to separate Corvette from the Chevrolet franchise," said Kurt Ritter, Chevrolet general manager. car auctions "It remains a vital part of the Chevrolet lineup."
Reports state GM wants to establish Corvette as a separate performance product line, independent from Chevrolet's lineup of family and commuter vehicles.
The stand-alone Corvette marque would become part of a premium-vehicle group in North America and Europe that would include Cadillac, Saab and Alfa Romeo-GM's answer to Ford's Premier Automotive Group of Lincoln, Volvo, Jaguar, Aston Martin and Land Rover, reports say.
Plans call for Corvette to develop and market its own line of performance cars, including a Sigma-based, rear-wheel-drive, entry-level Corvette Camaro, and possibly a sport wagon, reports say.
Chevrolet spokesman Tom Wilkinson said speculation that Corvette would be pulled from Chevy's stable may be linked to GM's announcement at the Geneva motor show that it is considering a plan to link Saab and Cadillac in a luxury-car marketing group in Europe. car auctions Some have suggested, he noted, that it might make sense to also incorporate Corvette-Chevy's only product in Europe other than TrailBlazer-in that European group.
While it's possible there's a corporate plan afoot (note the recent swift decision by GM higher-ups to kill Oldsmobile), high-level GM officials denied the story as reported in the March issue of Automotive Manufacturing & Production magazine. Earlier stories appeared in Ward's Automotive International and the Chicago Tribune.
Big bowtie dealers like the halo effect of having America's favorite sports car in their portfolio. car auctions But some speculate having Corvette wear the same badge as Cavaliers and minivans may be hurting GM's efforts to sell to upscale, performance-oriented buyers.

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